Archive for the ‘Basic Marketing’ Category

Segmentasi Secara Geografis & Demografis

Wednesday, May 13th, 2009

Segmentasi Pasar Konsumsi (Consumer Market). Pasar Konsumsi bisa dibagi menjadi beberapa segmen berdasarkan kriteria berikut: Geografis Demografis Psychografis Perilaku Pembelian (Buying Behavior) Segmentasi Secara Geografis Segmentasi secara geografis (regional, negara, propinsi, dsb) banyak digunakan. Pembagian pasar berdasarkan penyebaran populasi adalah sangat penting. Sebab masyarakat dalam suatu daerah tertentu umumnya ...

Three Simple Marketing Strategies

Monday, March 23rd, 2009

Copyright 2002 Bob Leduc 1. Create A Special Combination Offer Combine several of your products or services into a Special Combination Package with a price lower than the total cost of buying each item separately. Promote it as a Special Offer for a limited time. When you pass the expiration date, replace ...